Jessie Sue Liu is a multidisciplinary Creative Director & Designer based in New York City.
For the past 16 years, she has honed her craft working with brands to define their positioning within the competitive landscape and creatively bring commerce and marketing strategies to life.
Merging her design expertise with business acumen, she makes emotional connections with audiences through compelling visual storytelling, as well as informs digital strategy to achieve business goals.
In her most recent role as AVP & Creative Director at Victoria’s Secret PINK, Liu oversaw creative for the brand’s e-commerce site, vspink.com, digital marketing emails, paid media and the PINK Nation app. From overseeing creative to designing products packaging and graphics, Liu has previously worked at Elie Tahari, Rent the Runway, Bonobos, Jimlar, Built & Flight 001.
Hard Skills
– Creative & Art Direction
– Graphic Design
– Web Design
– Branding & Positioning
– Digital Marketing Strategy
– App Content
– Social Media Content
– Print Catalog Art Direction
– Packaging Concept & Design
– Color & Print Surface Design
Soft Skills
– Conceptual Thinking
– Mentoring & Growing Talent
– Teambuilding
– Strong Written & Verbal Communication Skills
– Speed & Agility
– Adept at Problem Solving
– Attention to Detail
– Critical Observation
– Operational approach to designing processes
– Project Management & Asset Trafficking
A little more about me –